Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

Neteazy has a team devoted solely to Search Engine Optimization

As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and what people search for. Neteazy realizes this and has a team setup to address a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users. Our experienced SEO team at Neteazy utilizes the technique of optimization that best suits each individual client.

Content is the Key

Quality content is paramount; the search engines rely heavily on the content of a web page to assess relevancy to a specific phrase. Generally, the more consistently (and appropriately) a phrase is used within the content of a web page, the more relevant the search engines may consider that page to be for that phrase. Achieving content that is “optimized” for search engines requires careful copyediting, certain formatting considerations, and the development of meaningful Meta content. All content work will also require a dedicated resource on the client side for content review and input.

Increase Rankings

When a reputable web site links to your site, the search engines consider this to be a vote for your site as an authoritative source of information on a given topic. Gaining quality inbound links from other sites requires a concentrated, long-term effort to seek out relevant sites and directories and build referral relationships that make sense. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design.

Optimization by the Rules

White Hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the spiders, rather than attempting to game the algorithm.Neteazy conforms to all "White Hat" standards, and guarantees a high ranking on the larger search engines, without any risk of "spamdexing" or internet rule infringement.

 

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